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Founder-Led AI

Etorial AI Platform

A trust-first conversational AI system built for industries where accuracy is non-negotiable. Designed, architected, and shipped from zero to paying client.

Founder & CEO
2024 - Present
Live in Production
Solo (Design, Eng, GTM)

The Problem

Most conversational AI tools in high-stakes industries share a fundamental flaw: they let large language models generate answers from training data. In domains like aviation parts, automotive inventory, or municipal services, a single hallucinated part number, price, or regulation can break trust permanently.

I saw an opportunity to build a system where the AI never guesses. The architecture would guarantee that every response is grounded in verified, real-time data, and that the language model's only job is formatting, never sourcing.

What I Owned

Everything. Product strategy, system architecture, conversation design, backend engineering, QA methodology, client onboarding, and go-to-market. Etorial is a solo operation by design. Every decision, from database schema to pricing model, runs through me.

The stack: Voiceflow for conversation orchestration, Firebase and Firestore for real-time data, Google Cloud Run for the MCP server layer, Claude API for natural language formatting, and Netlify for client-facing deployment.

What I Chose and Why

System Design

The architecture enforces a strict separation between language generation and data retrieval. Code handles truth. AI handles tone.

Aviation Buyer Chat Panel Voiceflow MCP Server Cloud Run Firestore Firebase Claude Formats Only Verified Response Code Searches Deterministic data retrieval AI Formats Natural language output Zero Hallucination Guaranteed accuracy

Turbana Solutions: Aviation Parts

Turbana Solutions is a Tampa-based aviation parts distributor. Their sales team was handling quote requests manually, with response times averaging 24 to 48 hours. Inventory lived in spreadsheets. Buyers moved on before quotes arrived.

I deployed a full Etorial agent to turbanasolutions.com in February 2026. The system handles real-time inventory search, instant quoting, lead capture, and conversation transcripts for the sales team. It went from first conversation to live deployment in under six weeks.

Aircraft turbine engine, Turbana Solutions aviation parts
4,000+
QA Test Scenarios
100%
Effective Accuracy
Zero
Hallucinations

Sales Dashboard: The Turbana team sees every conversation, captured lead, and inventory query in real time. No context is lost between the AI agent and the human sales team.

Turbana Solutions sales dashboard

Lead Capture

Turbana lead capture interface

Conversation Transcripts

Turbana conversation transcripts view

Inventory Search: The agent queries live Firestore data so buyers get real-time availability, pricing, and part details without waiting for a human lookup.

Turbana inventory search results
Metric Before Etorial After Etorial
Quote Response Time 24 - 48 hours Under 10 seconds
Inventory Lookup Manual spreadsheet search Real-time Firestore query
Lead Capture Email or phone only Automated with full context
After-Hours Coverage None 24/7 AI agent
Data Accuracy Human error risk 100% verified from source

What We Delivered

4,000+
QA scenarios tested across all deployments
100%
Effective accuracy, zero hallucinations
<10s
Quote response time (from 24-48 hours)
6 Weeks
First conversation to live deployment
24/7
Coverage from zero after-hours support
Full Stack
Solo build: design, engineering, QA, GTM

Expanding the Model

The architecture is designed to scale across verticals. The same trust-first data layer, MCP control boundary, and QA framework adapt to any domain where accuracy is non-negotiable.

EA Automotive

Real-time inventory, trade-in estimates, and appointment scheduling for dealerships.

Coming Soon

EA City

Municipal service routing for residents. Verified information instead of phone trees and outdated FAQs.

Coming Soon

What I Learned

Trust is king.

Designing for AI products, this is critical for all users. 4,000+ QA scenarios is not a milestone. It is the thing that makes the system trustworthy. Without that rigor, the architecture is just a diagram. The testing framework took longer to build than the agent itself, and that was the right call.

Accuracy beats capability every time.

I intentionally limited what the AI can do. It cannot answer questions outside its data. It cannot improvise. That constraint is what makes clients trust it. In high-stakes industries, the thing you refuse to do matters more than the thing you can do.

Simple earns trust, builds value.

The Turbana deployment is not the most technically ambitious thing I could have built. It is the most useful thing their sales team needed. Shipping a focused, reliable tool in six weeks taught me more about product-market fit than any feature roadmap would have.

What I Would Do Differently

I would have started client conversations earlier. I spent months perfecting the architecture before putting it in front of a real buyer. The Turbana engagement proved that a live deployment with a real sales team generates more insight in two weeks than two months of solo iteration. Next time I would get the feedback earlier and iterate in production.

Want to talk about this work?

I am always open to discussing AI product strategy, trust-first architecture, or what it takes to ship production systems.

Get in Touch